En este fantástico jueves os dejo esta conferencia de TED.com: The paradox of choice.
Una charla muy interesanten sobre la sobre-exposición de estímulos a la que estamos sometidos en esta, la era de la comunicación.
About this talk: Psychologist Barry Schwartz takes aim at (apunta) a central tenet (principio) of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
- The official dogma runs like this (va así):
-...then each of us can act on our own to do the things that will maximize our welfare, and no one has to decide on our behalf (en nuestro propio interés, por nosotros).
- This, I think, is so deeply imbedded (metido) in the water supply that it wouldn’t occur to anyone to question it.
- And if by some/any chance (y si por algún motivo) you haven’t seen that in your store yet, you can rest assured that one day soon you will (puedes descansar tranquilo que pronto lo verás).
- And the result is- we call it patient autonomy, which makes it sound like a good thing, but what it really is is a shifting of the burden and the responsibility for decision making (es un traspaso de la carga y responsabilidad en la toma de decisión) from somebody who knows something, namely the doctor (por ejemplo un médico), to somebody who knows nothing, and is almost certainly sick, and thus (por tanto) not in the best shape to be making decisions, namely the patient.
- Nowadays, everything is very much up for grabs (available for anyone to obtain, claim or win).
- All of these are consuming questions. (preguntas absorbentes, que te consumen el tiempo).
- Why? Because with 50 funds to choose from, it’s so damn hard to decide which fund to choose, that you’ll just put it off till tomorrow (posponer algo, dejarlo para el día siguiente).
-...this mean that people are gonna have to eat dog food when they retire because they don’t have enough money put away (ahorrado).
- The second effect is that even if we manage to overcome the paralysis (sobreponernos a la parálisis) and make a choice, we end up (terminaremos) less satisfied with the result of the choice then we would be if we had fewer options to choose from.
- And he spends two weeks nagged by the idea (fastidiado por la idea) that he is missing the opportunity, day after day, to have a great parking space.
- My jaw dropped (to cause great surprise or astonishment).
- Adding options to people’s lives can’t help but increase the expectations people have about how good those options will be. And what that’s gonna produce is less satisfaction with results, even when they’re good results.
- The reason that everything was better back when everything was worse, is that when everything was worse, it was actually possible for people to have experiences that were a pleasant surprise (una sorpresa agradable).
- With a hundred different kinds of jeans on display (en el expositor), there is no excuse for failure.
- I’m pretty confident that we have long since past the point where options improve our welfare (Creo firmemente que hace tiempo que hemos pasado el punto donde más opciones mejoraban nuestro bienestar).
- these expensive, complicated choices, it’s not simply that they don’t help, they actually hurt. They actually make us worse off.
(To be better/ worse off: estar mejor/peor así)
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